Pantone is one of the most trusted and influential sources of color guidance in the fashion industry. Every year, Pantone announces the Color of the Year, which represents the mood, spirit, and culture of the current season. The Color of the Year is then followed by other color trends that reflect the latest trends and preferences of consumers and designers.
In this article, we’ll take a look at some of the Pantone color trends for 2024 that you can expect to see in your wardrobe and your designs. Whether you’re looking for inspiration, guidance, or just some fun, these colors will help you create stunning outfits and products that stand out from the crowd.

1. Tender Peach
Tender Peach is one of the Pantone colors for 2024 that will bring a touch of warmth and sweetness to your life. This soft and delicate shade of peach is perfect for creating a cozy and inviting atmosphere in your home or office. It can also be used to add some freshness and elegance to your clothing and accessories.
Tender Peach can be paired with other colors, such as black, white, or gray, to create contrast and balance. You can find tender peach in various shades and tones, from peachy to coral to orange.
2. Viva Magenta
Viva Magenta is another Pantone color for 2024 that will make you feel vibrant and empowered. This bold and energetic shade of magenta is perfect for expressing your individuality and creativity. It can also be used to create drama and interest in your designs.
Viva Magenta can be paired with other colors to create harmony or contrast, such as black or white. You can find viva magenta in various hues and shades, from magenta to fuchsia to purple.
3. Red Dahlia
Red Dahlia is a third Pantone color for 2024 that will make you feel passionate and confident. This elegant and sophisticated shade of red is perfect for creating a sense of mystery and intrigue in your designs. It can also be used to add some drama and balance in your outfits.
Red Dahlia can be paired with other colors to create harmony or contrast, such as black or white. You can find red dahlia in various hues and shades, from ruby to burgundy to scarlet.
4. Rose Violet
Rose Violet is a fourth Pantone color for 2024 that will make you feel sweet and romantic. This pretty and feminine shade of rose violet is perfect for creating a sense of nostalgia and comfort in your designs. It can also be used to add some fun and playful elements in your outfits.
Rose Violet can be paired with other colors to create harmony or contrast, such as pink or purple. You can find rose violet in various shades and tones, from blush to fuchsia to coral.
5. High Visibility
High Visibility is a fifth Pantone color for 2024 that will make you feel joyful and optimistic. This bright and cheerful shade of yellow is perfect for creating a sense of sunshine and happiness in your designs. It can also be used to add some fun and energy in your outfits.
High Visibility can be paired with other colors to create contrast or balance, such as black, white, or gray. You can find high visibility in various shades and tones, from lemon to mustard to gold.
6. Sustained Green
Sustained Green is a sixth Pantone color for 2024 that will make you feel natural and eco-friendly. This fresh and soothing shade of green is perfect for creating a sense of wellness and harmony in your designs. It can also be used to add some depth and dimension in your outfits.
Sustained Green can be paired with other colors to create harmony or contrast, such as pink or purple. You can find sustained green in various shades and tones, from lime to olive to emerald.
7. Cool Gray
Cool Gray is a seventh Pantone color for 2024 that will make you feel modern and versatile. This neutral and sophisticated shade of gray is perfect for creating a sense of balance and elegance in your designs. It can also be used to add some style and personality in your outfits.
Cool Gray can be paired with other colors to create harmony or contrast, such as black or white. You can find cool gray in various shades and tones, from charcoal to slate.
8. Cool Blue
Cool Blue is an eighth Pantone color for 2024 that will make you feel calm and confident. This powerful and elegant shade of blue is perfect for creating a sense of authority and professionalism in your designs. It can also be used to add some drama and interest in your outfits.
Cool Blue can be paired with other colors to create harmony or contrast, such as black or white. You can find cool blue in various hues and shades, from navy to turquoise to cobalt.
9. Cool Pink
Cool Pink is a ninth Pantone color for 2024 that will make you feel sweet and romantic. This pretty and feminine shade of pink is perfect for creating a sense of nostalgia and comfort in your designs. It can also be used to add some fun and playful elements in your outfits. You can find cool pink in various shades and tones, from blush to fuchsia to coral.
10. Apricot
Apricot is a tenth Pantone color for 2024 that will make you feel warm, cozy, and inviting. This soft and delicate shade of apricot is perfect for creating a cozy and inviting atmosphere in your home or office. It can also be used to add some freshness and elegance to your clothing and accessories.
Apricot can be paired with other colors, such as black, white, or gray, to create contrast and balance. You can find apricot in various shades and tones, from peachy to coral to orange.
Conclusion
These are some of the Pantone color trends for 2024 that you can expect to see. Whether you’re looking for inspiration, guidance, or just some fun, these colors will help you create stunning outfits and products for your brand. So don’t be afraid to experiment and have fun with your color choices.